When I drink the Tiki chiller I feel special, the girl said while sipping Heavenly Crush. This special feeling creates something called a brand. Drinking Tiki is not only enjoying in tastes and colors but it also brings something more.

When I drink the Tiki chiller I feel special, the girl said while sipping Heavenly Crush. This special feeling creates something called a brand. Drinking Tiki is not only enjoying in tastes and colors but it also brings something more. In the first place something what is called in popular culture a „lifestyle“. The decision to drink exactly that beverage links you to a particular culture, with other people who share your values and needs. In the case of the Tiki chiller that involves a whole range of connections: from gatherings, parties, adventures, to search for exotic destinations and holidays. Thus, the Tiki chiller has become part of a lifestyle.

Lifestyle is a landmark that is often used in a variety of situations. What is the meaning of that term anyway?

Lifestyle is a landmark that is often used in a variety of situations. What is the meaning of that term anyway? By definition, lifestyle includes habits, attitudes, tastes, moral standards, economic status ... Lifestyle is not a constant, something unchangeable. The beauty is in the fact that it may change, adapt, evolve and, in the best case, develop. The Tiki chiller lifestyle delivers exactly these qualities. In the first place it offers a variety of choices. When you select one of the nine flavors actually you choose the direction in which you rotate your lifestyle world.

To je način života pojedinca ili grupe. Ali je lifestyle takođe i pitanje izbora.

- This is the way of life of an individual or group. But, lifestyle is also a matter of choices. And perhaps, before all, a matter of choice. If you cannot choose where to be born, your relatives, how tall or short you are, the color of your eyes (although today it can be changed as well), you can choose how you will present yourself to the world: this way you will influence on how you’re being perceived by the surrounding.

In order to love the Tiki chiller, scientists say just the decision is not sufficient and there is one part that you cannot completely influence on. As in many other cases, it’s about genes. Scientists from the University of Pennsylvania say that affection for certain tastes is determined by the genetic structure. In particular, the genes TAS2R13 and TAS2R3 are responsible for that part. They will tell our senses whether we like a particular taste or not, so we will choose certain beverages on that basis. As we like different colors, we also love different tastes. Think about that when you select one of the nine Tikis because in this case you choose both the color and taste. And remember: if you love Tiki you are, to some degree, predetermined for it.